Saturday, October 23, 2010

Seo Tips - Seo Tips For 2010

By Indu Priya K

As you know, search engine optimization is ever changing. We are about to enter into 2010 within a month. Here are few tips for SEO consultants to kick start 2010.

1. Don' t stick to your strategies: Meta keywords, paid links, keyword stuffing are the practices that worked in 90's and early 2000's. Search engine algorithms are changing and if you stick to the outdated strategies, then one day your site may no longer rank in the previous postition and wipe out your business over night.

Just because your tactics worked 3 years ago, it doesn't mean you can continue applying the same strategies in the future and get the same level of success.

See that you always run test projects in parallel to your main projects. Implement the strategies that worked in your test projects to your main projects.

2. Be aware of competitors: We are into online business. We may wake up a morning and find a new, powerful competitor. Just because that you are at #1 for your targeted keywords, doesn't mean your competitors are not working and you will remain in same position in future too. No website is at its full position. There is always a room for improvement in the form of traffic and conversions.

3. Learn from mistakes: SEO requires lot of trial and error work. As you gain experience, you get a feel of what works and what doesn't and you will more likely make a right decision under a circumstance.

4. Try different Strategies: The main goal of an SEO campaign is to convert a lead. A successful campaign can be attained when integrated together with other campaigns. Think about attracting visitors that are at an early stage of buying cycle. Think about methods to get them sign up for your newsletter and blog.

5. Pay attention to what's going on in search world: I think there is a good chance of Bing becoming a serious competitor in future. So it is good time to invest your SEO efforts toward Bing. Be updated with Google and other search engines' algorithm changes by subscribing to blogs like SEOmoz and Search engine land.

If you are new to online marketing and looking to drive traffic to your site, rel=nofollow [http://www.theideashome.com/free-report-on-traffic-building.php]here is my free report on driving 100+ traffic per day using unique keyword selection process.

Indu Priya is the owner of Theideashome, helps small business owners in marketing their products and services using unique traffic driving strategies, everlasting SEO, link building. She along with her team of members, solves business challenges of website owners by providing fresh ideas that can transform their business.

Article Source: Seo Tips - Seo Tips For 2010

Thursday, July 8, 2010

Why Organic SEO is Better Than PPC

Despite the fact that both organic SEO and PPC are part of the same system - Search Engine Marketing, there are a few very basic yet essential factors that distinguish organic SEO from PPC and make it much better than the latter. Some of the benefits organic SEO has over PPC are as follows:

It provides long term solutions:

Organic search results might be slow in listing the websites, but its listing is a much more stable and long term process. The search listing which appears through organic search is a more permanent one than PPC which generally runs for a specified time span after which it dissolves and disappears.

The click through rates is higher:

Research proves that the end users too have a tendency of clicking on the organic results more than the paid listings that appear on the search engine result pages. This makes the click through results of organic SEO almost 70% higher than those of the paid search results.

Quality Traffic:

Since the organic SEO are mostly dependent on keywords, that are selected after a proper research and survey on user tendency and demographics is conducted, it suggests that the traffic too will be saturated and of good quality too. The search engine techniques is entirely based on keywords, the end users type in a keyword relevant o their search and the search engines display results that match with their requirement. This makes is evident that the users will only type what they are looking for, and will land into your page only if it is relevant to their search. Therefore, the possibility of having low quality traffic is comparatively low here.

Many more avenues:

Unlike PPC campaigns that only depend on keyword bidding, the organic SEO also involves a number of other techniques of attracting traffic as well. this makes it double effective than the PPC. The natural or organic search also includes content writing, link building or link exchange and other on page and off page promotions to help enhance the traffic flow to a website.

Low Cost Marketing:

The last and the most important difference between organic search and PPC is that the former is a no cost search promotion technique. Organic SEO does not require you to spend any many on marketing, unlike PPC where, one has to keep paying the search engines every time a click is generated.

Article Source: http://www.articlesbase.com/seo-articles/why-organic-seo-is-better-than-ppc-357585.html

About the AuthorMeenakshi Wali is an expert in Internet marketing solutions, presently working with Rupiz Media LTD., one of the leading internet marketing company, offering online marketing services, SEO services and search engine marketing over the globe.

Thursday, April 29, 2010

Organic Seo Strategy To Improve Website Search Results


Organic SEO or ethical SEO is an internet marketing technology that relies only on white hat techniques for the construction of websites. The SEO professionals must be able to design websites with an effective organic SEO strategy to improve website search results. Without a strategy the website cannot survive in this competitive internet world and will slowly fade out along with other unimportant websites. Organic SEO services do not rely on paid advertising but gives emphasis to the quality of content that the website holds.Planning an Organic SEO StrategyBefore starting website SEO, it is important to plan an organic SEO strategy first in order to achieve maximum benefits after optimization. An organic SEO strategy must be planned in such a way that it generates maximum return on investment (ROI) for the website owners. Organic SEO strategy involves in-depth analysis of the website, determining changes to be made to boost search engine ranking, and developing link building lists. The website must be search engine friendly containing pure, original content along with all relevant keywords and phrases. Guaranteed Benefits of Organic SEO strategyOrganic SEO strategy has been found to gain fruitful results in the long run. Not only does it improve online traffic, but also draws potential customers to the website. The benefits of such a strategy are:• Generates more internet traffic• Improves search engine rankings• Attracts a great deal of customers• More cost-effective than paid advertising• Conformable to search engine guidelines• Less expensive• No unethical practices• Coherent and authentic• Greater ROI• Need not depend on paid marketing services• Better online & brand visibilityIn the long term, organic SEO process will deliver higher rankings and large volumes of visitors to the website, all at a low cost. Companies looking forward to bring their business to the limelight can rely on organic website SEO to improve website search results.

Article Source: http://www.articlesbase.com/seo-articles/organic-seo-strategy-to-improve-website-search-results-2110655.html

About the AuthorOrganic SEO - Viral SEO Services is a professional SEO company committed to providing professional SEO services to global customers.

Thursday, April 15, 2010

How to Increase Page Rank


Page Rank though blown way out of proportion by self claimed SEO gurus is a fantastic way of judging on the amount of authority a website or page holds. Even Matt Cutts speaks about Google's Page Rank showing the authority which a website has. Now the problem with Page Rank is it has nothing to do with content, keywords, or any other aspect of SEO except for external vs. internal links. So if you work and work getting a PR of 4 or 5 or 6 yet did not take a minute to grasp the basic concepts of SEO such as keyword density, association, and other basic aspects of SEO then you will not rank well for your wanted key terms. This article will not help you rank well for keywords, but if you are one of those who like the little green bar full rather than empty then read on.

First off you must gain backlink (a hyper link on a third party website pointing towards your URL or URI). This is the base of Page Rank and drives how far the green bar will go up. Now no one knows the exact algo behind Page Rank except for the Google engineers and you can tell they are constantly changing it since it will shoot up then down, but one solid driving force that has driven the green bar up throughout the different eras of the web has been gaining backlinks and not a couple, but thousands and in some cases hundreds of thousands. When choosing where to gain backlinks there are a couple of aspects that you should be thinking about such as who is linking to the website and are they an authority within the webmaster community and the web as a whole. If for example you wanted to start acquiring a link from a blogger a couple things you could check is first if they offer do follow links, the readership (if they have 100,000 readers then they are probably an authority), and people they are linking to. If they link to really spammy sites then it is a bad idea to try and acquire links from the blog even if it looks as if it is an authority. This is because Google will assume that you are like the sites which the blogger is linking to and punish you.

When I browse through the webmaster forums people are always looking for a number. I hear how many backlinks before PR1 and how many backlinks before PR2 constantly and I am here to tell you that there is no such number only educated experienced guesses. For PR 1 you are looking at around 500-1,000 ok backlinks and PR 2 you should expect to build around 2,500-20,000 PR3 30,000-50,000 PR4 100,000 PR 5 250,000 PR 6-10 250,000-500,000 depending on the authority of the links. These numbers like I said previous are only a guess and estimated from what I have seen so are in no way to be accepted as fact, but rather an idea or fuzzy goal. You could possibly get to pr 10 through a couple hundred links if all the links were PR 10 and you had several hundred thousand pages of content. Well that is my thoughts on PR remember though SEO has ten times the effect of PR when it comes to the SERPs so take time learning about SEO rather than spending all your time building backlinks.

About the Author

I am the webmaster of make money online and run a blog teaching people website marketing. Feel free to repulish this article just keep this authors bio and the links within active.

Wednesday, March 24, 2010

Social Media Marketing Strategy Checklist


Social networks: Apps, fan pages, groups, and personalities: Social networks are the platforms to not only make friends but also great place to promote by interacting with groups which share same interests as you do. Facebook apps, fan pages are some of great ways to connect and create awareness.

Presentation sharing: Sites like SlideShare, MyPlick, Scribd, AuthorSTREAM, or Myplickallow you to share document and presentation. Promoting yourself or your company is just as easy as uploading a document.

Bookmarking: Social bookmarking is a method for web users to share, organize, search, and manage bookmarks of websites. Examples of popular social bookmarking websites: Delicious, Digg, Mixx, Propeller, Reddit, Slashdot, StumbleUpon and Yahoo! Buzz.

Discussion boards and forums: Online forums are a great way to market your products and services and discuss the same with other your audience. Engaging your audience in your niche forum can bring very useful not only for your customers but also your brand.

Content aggregation: Content aggregation enables you to bring all news and feeds around your online communities accounts in one place. This may well be the future of social media. Famous content aggregation websites are Bloglines, Friend Feed and Lifestream.fm.

Brand monitoring: Sites like Buzzlogic and or Reputation Defender enable companies to promote & position their brands effectively.

Review Sites: Review sites like Yelp and Getsatisfaction enable people to write review about services and products. These can literally make or mar a company's reputation.

Widgets: Great tool for promoting brands. By creating useful widgets, brands can create awareness and recall value.

Wikis: Wikis are very much like an online encyclopaedia.

Source: http://www.articlealley.com/article_1431420_62.html

Tuesday, December 1, 2009

Organic SEO Marketing

An organic seo marketing strategy should be solid. There is a lot of competition in the market and it is not so easy to get top ranking on the search engines. It requires a strategic plan and implementation.

Many of the online companies today use Search Engine Optimization to improve the quality of traffic to their website by the way of organic seo marketing. Generally, sites that are earlier or have higher ranking in the search results list can attract more potential customers via search engine. Organic SEO marketing also known as natural SEO can potentially target different kind of search to enhance the web presence of a particular website. This includes image search, local search and even video search.

Unlike other Internet marketing strategies, only organic SEO marketing can improve your ranking in the search engine result naturally and increase qualified traffic significantly. It focuses on how people use search engines and what people search online. Organic SEO marketing is an affordable means to maintain a website or to rank a website.

Here are few of the organic SEO marketing tips-

1-Relevant Keywords: When you choose keywords for your website, it should always be relevant as per your website theme. Keywords should be less competitive and according with search analysis.
2- Proper content: Always keep in mind content is king so it should be rich.
3- Incoming links: Always ensure that you have proper incoming links from other related sites or articles. Also, when you are placing your website link on other sites, make sure that you choose the most relevant one and place your link, instead of just linking your page to any available linking site.
4- Page layout: This is another part of search engine optimization techniques. A page layout has to be carefully done, keeping in mind that it has easy navigation and neat presentation since search engines and users would never click on a site which has too many confusing links. Also, the internal links on a page should be properly guided towards the right information
5- Meta-tags: They are another important aspect of search engine optimization technique. Using short and relevant Meta description is extremely essential since search engines often highlight the meta-tag along with the website link during user search. So make presence your keywords in meta tags.
6- Url structure:Though many might ignore this step in search engine optimization technique yet it is an effective way of increasing your page traffic. Always choose one particular url structure through all your internal pages and avoid mixing non www. and www. or capital and small cases structure.
7- Error free website: Website should be error free by all means of design, development and SEO. An Errors on website give a poor performance.

Though there are a lot of organic SEO marketing tips and strategies but here are few. We can’t be explain it as it is the field of research and development so be in touch with search engines always to look what is coming new and how it affect our organic SEO marketing.

Monday, November 2, 2009

Strategic Marketing

Strategic marketing is the process of organizing your site content in a fashion that is friendly for various marketing systems including advertising and search engine optimization. It is a process to get the quality and quantity of traffic you need to your site. A strategic marketing plan is vital to success in a competitive market. A huge competition is in the market and every businessman wants to get a top rank and revenue though online marketing.

Strategic marketing pillars combine the basic marketing principles and concepts that form the marketing philosophy, which we convey through our work, information products, activities and advice. The need is to collect marketing principals and concept and make a strategic policy to get success in the online marketing.

Instead of being tactical by nature, their importance is strategic, thus making them easily adjustable for any modern company that embraces change as the only reliable constant. Strategic marketing are not to be used blindly, but rather with deep concentration on how they can be applied to a specific business in order to increase its marketing results and profits. For any strategic marketing plan to be effective, a realistic picture of the business is necessary.

In the process of Strategic marketing you must consider many factors. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify 'every' important factor at a generic level. Here are some Strategic marketing Tips-

1- Research your business competitors and their promotion strategy
2- Know your customers requirements
3- Develop a strategic plan for promotion
4- Identify your business opportunities
5- Spread the world with more power
6- Track your results expertly
7- Analysis your results
8- Make the changes as per requirements
9- Reanalysis the results

Having a time frame in mind for each objective will help businesses better monitor the success of a strategic marketing plan.